Mambeau
scope: brand identity
awards: featured in AIGA’s Locally Sourced 03
challenge
Elevate a family’s small business to a burgoning brand
Mambeau (pronounced ma’am-bow) is a nickname coined by my older sister, blending her name, Isabeau, with “Mom”. This brand, based on my mom’s own honey (beekeeping is her hobby), uses her smotheringly sweet disposition as well as her advocacy for homeopathic remedies to create a brand filled with motherly love.
The brand identity makes use of different fabric patterns like ginghams, florals, and lace to create a cohesive brand identity, but still allow for product differentiation between the honey, soaps, and skincare.
story
