This sustainable Toaster Strudel rebrand takes the classic Pillsbury product loved by adults and kids alike and removes the plastic. The toaster strudel and icing are now wrapped in a biodegradable seaweed material. The rebrand itself amps up the playful nature of Toaster Strudel’s existing branding: with clever copy, bright colors, and vibrant watercolor illustrations.

Photos by Colleen Griffith