toaster strudel
scope: package design
challenge
Reimagine Toaster Strudels in a more sustainable way
This sustainable Toaster Strudel rebrand takes the classic Pillsbury product loved by adults and kids alike and removes the plastic. The toaster strudel and icing are now wrapped in a biodegradable seaweed material. The rebrand itself amps up the playful nature of Toaster Strudel’s existing branding: with clever copy, bright colors, and vibrant watercolor illustrations.
story
